This is a common type of small forge here in the US, it is called a "riveting forge", you can google that term and find lots of information.

Notice that the fire is not deep at all, it is built up on the surface for teh most part. I do not know what type of coal you are using, but in general something that works with both bituminous and anthracite coals is to crush it, so it is the size of peas, then mix it with water to make a slurry or firm mud. Use this to build a mound like you see in the first scribble that I did.
You can try just putting clay in your current setup, to bring the level to an inch or 2 from the rim. use a piece of pipe to bring the air up to the surface or simply use some pop cans to provide support and keep the airway from filling in. When the fire is going the cans will burn up of course but the clay will keep its shape.
Here is something interesting regarding blade forging- if you take your blade shape in your pic, and hammer one edge into it, it will turn into a nicely proportioned clip blade, when the metal gets hammered thinner on the edge it has to move somewhere so it essentially gets longer, which gives it a curl to the front and changes the spear point to a clip point.